Sometimes I’m at a wedding and shot after shot I think, “Woah, oh my goodness, this looks fantastic! Like, no, really, this could not look any more fabulous!” So I keep snapping away with all sorts of poses and excitement as every image seems to just click perfectly into a pristine glow. Why does this happen? Lighting.
The one thing we photographers always seem to say each other is this: “Lighting, Lighting, Lighting.” And guess what, it will have more impact in the gorgeousness of your pictures than, “Location, Location, Location.”

(These photos were taken at Nicole and Jeremiah’s wedding at the San Ramon Wedgewood Golf Course)
As photographers at weddings, we’re always looking for soft, diffused light that brings out the best in people’s skin, features, and expressions. The best light (better than shade, better than indoors, and certainly better than the harsh sunlight at 12 noon) is the golden, warm, fuzzy kind of light that comes over the horizon just before sunset. This light is so good for photos you’re almost guaranteed something incredible in every shot.
So what do I recommend - no matter who your photographer, whether A Perfect Impression or otherwise, contact them BEFORE you schedule your ceremony start time and especially your Formal Photo times. The best thing you could possibly do is discuss all the issues about lighting with your photographer, pick their photo-obsessed brain for any detail as to how you can get the best looking photos, and then make sure you schedule your most important photos (i.e. Ceremony and Formals) to be happening with the last 2 hours of daylight before sunset.
You won’t regret it!
by Benjamin
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